Classic with a Modern Twist

Step into the past with shoes that stay ready to shape the future—the New Balance 740. The original 740, a daily runner so beloved it was worn into the ground and bought over and over again, is back. These shoes blend the familiar with the fresh, drawing inspiration from 2000s running style. An open knit mesh upper, segmented midsole, and streamlined silhouette are paired with modern touches like two-tone color mesh and angular overlays. The result? A pair of shoes with a unique visual identity that’s both nostalgic and new. Tackle your daily adventures in comfort with the New Balance 740.

New Balance 740 Features:

• Speed lacing
  

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Shipping rates & delivery estimates

Shipping charges for your order will be calculated and displayed at checkout.The shipping time is about 7-10 business days via USPS.Delivery delays can occasionally occur.

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Reviewer Thomas Lomax

In 20 years of wearing New Balance shoes, these are my favorites! Very light, very comfortable, and the 10/2E fits my feet perfectly. I like the look, too. Hopefully, NB will make these for a while, as I'd buy them over and over.

Reviewer Rosalie Waxman

I really like these shoes. I am really hard on shoes and I can't wear shoes with a lot of arch support. These are flat and easy to get on and really comfortable. I will be buying another pair of these.

Reviewer Christmas girl

I normally wear a size 5 in womens and they fit perfectly. Very cute for being casual and even wearing with a dress. Perfect with the very low, no-show socks, also made by Keds.

Reviewer L Ansteatt

I LOVE THESE SHOES. I get compliments on them every time I wear them and for the price?? Omg. Can't beat it. 10/10 recommend!

Reviewer George A Yaklitch

My mother is 96,and these shoes are a must for her to be able to walk with her walker. She loves them. They are not bad looking, also.

Reviewer Brian McCulloch

Cute shoe and feel comfortable for the most part. The heal area takes a while to break in but once that happens I think they'll be good. I do think they fit a little narrow in the toe box

Reviewer Roger W Beck

I wear my toenail very short cut. I did feel a bit the edges the first time I put them on but then I decided to just wear them around the house and see what happens.

Well, I did not get out of them for the whole day. They are fantastic! The fabric is a soft suede, basically nubuck and it stretches very fast. I can wear them with a very thin pair of socks.

I am 5'7" and my feet are borderline wide, not quite but if a shoe runs narrow I can't fit in them well. All my shoes are regular width.

This will become my favorite pair of casual shoes. I actually got inspired to get them from some of Kate Middleton's outfits, I think she might have these exact ones. I can see myself wearing them with ankle length dark jeans. I strongly recommend them.

Reviewer chode

I love the shoes soooo much!! Unfortunately, I saw them at Nordstrom Rack for about $13 cheaper and didn't get them. Either way, it's been a great purchase. I've worn them to death and I get compliments on them ALL THE TIME.

Reviewer Sonia Bard

Great price, affordable, and got to my home quickly! Would buy from again!

Reviewer Chante McCoy

If you are looking for something just to wander around in, these are great. But I wouldn't suggest going for a long walk in them because they have no arch support and your feet will hurt. I bought inserts for them and have now purchases several different colors.

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